I, for one, am about out of patience. Once, fool on you.. twice, fool on me....
Time for a full out campaign. This one will be trickier, as this is not a formula pack, it's a nappy pack. And bottles and teats are covered by The Code, but not in the UK regs. So this is not a breach of UK regulations. But it is against Code, and the spirit of the Code.
So this may be our heads, and their brick wall. After all Hugh Fearnely Whittingstall had huge resources, and a much more obvious 'oh look, that's wrong' type campaign. And they ignored him.
So the odds aren't good. When you make as much money as Tesco... you can ignore a lot of complaints.
Who's with me?