Oxfam works with others to overcome poverty and suffering.
Four thousand bereaved mothers.
Double click on the video image, to get to the YouTube site.
edit 3! You can also make your own 'signature' video of you and your breastfeeding baby, and send it to whitebandaction for inclusion on their web videos. You record you and your baby breastfeeding, with both your names clearly visible, and then upload the video to In My Name on YouTube. You could wear a name tag necklace with your baby's name scrawled on the back of its chubby little hands as it breastfeeds. You could sit on a beach, and write both your names in wet sand as baby feeds. You could film your baby breastfeeding, whilst you help your toddler spell out all your names in spaghetti letters. You could draw your names on hopscotch letters on a grid in the playground, and film your baby breastfeeding as your older kid plays hopscotch on the letters! You could write your name in magnetic letters of the fridge! You could.... let me know what you've done. I'll post any such videos sent to In My Name, here. Good Luck! Make A Difference!
edit 4: Oxfam responds and blames Mel B
"In my name is a campaign action recently launched by GCAP - the Global Call to Action Against Poverty of which Oxfam is a part.
Many celebrities, high profile people, activists and others worldwide have already given their name, photograph or video. Those photographed or videoed have chosen the way they would like to sign their name, Mel B chose to sign on a baby bottle. This is in no way intended to promote bottle feeding or formula milk, many mothers use bottles fo feed their babies after a period of breast feeding. This is the case with Mel.
Oxfam believes that breast feeding is the best nourishment for babies in their early months of life. Not only is it nourishing, nutritionally balanced, safe and free, but it also contains protective elements which help infants fight illnesses. Such qualities are not available in any so called substitute. Breast feeding should be continued with the introduction of solid food as the baby is growing.
Poor Mel B. There she is, doing her best, and she's let down by the very people supporting her. No responsibility at all, for those whose job it is to provide ethical support and advice to their celebrity endorsers. And Oxfam hang her out to dry like this, the very day after they stated the bottle shot was to represent motherhood. I hope no one here uses Oxfam's statement against Mel B. As this very response makes it clear she has not been given any ethical, or compassionate, support at all. Let's hope someone with a real ethical conscience at GCAP takes the time to engage Mel B, and will.i.am on these issues appropriately, and this image is removed quickly.