Do you Spend Your Money in Boots?

Because if you do, you might want to consider what they are doing with your money.

One thing they are doing, is producing horrible images like this one, of a baby, held at arm's length, pulling its mother's breast out into a tight and painful tube.

With the legend... my sore nipples.

Of course, the UK is a breastfeeding friendly country.

It doesn't uphold stereotypes about breastfeeding babies abusing their mother's bodies.

It doesn't portray breastfeeding babies as savage little monsters.

Or decide through the advertising standards authority that such images are perfectly acceptable.

Boots. Your money.

Do let them know where you won't be spending it.