tag:blogger.com,1999:blog-688291830429158315.post8210208598731413109..comments2023-05-11T21:29:47.449-07:00Comments on One Of Those Women: Sisters, Doing It For ThemselvesAnonymoushttp://www.blogger.com/profile/13479061759803882187noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-688291830429158315.post-91967787172759388222008-03-17T08:41:00.000-07:002008-03-17T08:41:00.000-07:00Hi Helen,This campaign will save lives too. One o...Hi Helen,<BR/><BR/>This campaign will save lives too. One of the things that is not spoken of in our culture, is that twice as many formula fed babies die than breastfed ones in the first few weeks of life. It's also unspoken that some batches of formula contains bacterial contaniments that make babies sick... and some die. And many adults die of sleep apnea conditions, that result from lack of breastfeeding. Deaths from lack of breastfeeding are hidden in our culture, as it is not easy to identify them, and not profitable to mention them. But your work on this wodnerful campaign will also save lives - including the lives of some mothers, who will not develop breast cancer as they breastfed just when they needed to the most! :-)Anonymoushttps://www.blogger.com/profile/13479061759803882187noreply@blogger.comtag:blogger.com,1999:blog-688291830429158315.post-61892065943143252522008-03-17T07:15:00.000-07:002008-03-17T07:15:00.000-07:00I'm from The Hub, the social marketing agency that...I'm from The Hub, the social marketing agency that worked with NHS and Little Angels to conceive of the campaign.<BR/><BR/>We developed the concept following receipt of a fantastic client brief (normalise breastfeeding amongst 16-28 year old mums living in deprived areas of Lancashire) and much focus grouping. We Art Directed the shoot with real mums who were, yes, even Chantelle in 5" heels, breastfeeding their children in the shots, as well as producing radio scripts and outdoor advertising, leaflets etc.<BR/><BR/>We are posting the adverts to the blog (www.beastar.org.uk) in the next couple of days and would be really keen to gain your feedback.<BR/><BR/>Our brief was to normalise breastfeeding amongst young mothers. Following much research, it became clear that influencers were key in the decisions of these mums; the influencers being their parents, their partner and their friends. As you will (hopefully) see, the body copy in the ads is written from the perspective of each influencer group - including, of course, the baby itself which, we would hope, would be one of the key influencers.<BR/><BR/>This campaign is supported by a radio ad running on local stations that have also caused a stir and I aim to link the ad to the blog soon also.<BR/><BR/>As a social marketing specialist (we've worked on numerous alcohol, drug, probation and disability campaigns) and a mum of 2, this has been the single most rewarding campaign that I have worked on. Previous campaigns have saved lives, but I believe that this campaign is supporting young women, enabling them to make decisions for themselves and their child that will hopefully continue to be witnessed after they have finished breastfeeding.<BR/><BR/>It has sparked huge debate and, already, within just 1 1/2 weeks of launch, has generated interest wider afield (New York, Australia).<BR/><BR/>Please get in touch if you have any more feedback on the campaign; helen@hub-creative.co.uk.<BR/><BR/>Thanks, Helen.Helenhttps://www.blogger.com/profile/16835695550603499299noreply@blogger.comtag:blogger.com,1999:blog-688291830429158315.post-83679065209407765462008-03-14T02:12:00.000-07:002008-03-14T02:12:00.000-07:00BarbaraWhen I looked at the March/April ed I coul...Barbara<BR/>When I looked at the March/April ed I couldn't see that it was a 'glamour ' shot. For some reason, probably because of an article in it, I happen to have March/April 07 New Beginnings out and about[you sub to this don't you Morgan]The mother is in a v similar pose, similarly dressed but babe is counting freckles on teh breast or someting, and the mum is smiling. I don't see this as 'glamour' either. The news picture only suggests that maybe she has been 'surprised' by the viewer who feels uneasy that she has intruded on the scene<BR/><BR/>The bf picture I did find disturbing [and this is from memory] is one I saw in teh Rijksmuseum. I have tidied up the book with a reproduction of it, when I remember where it is I'll let you know. It is a noblewoman dressed classically with a nursing baby, she's representing charity or some such virtue. Great, no problems there. But in the background is a tiny house, wiht an even tinier woman and infant. It is believed that this is the subject's baby with her wet nurse. <BR/><BR/>I did tell peole at our meeting this week to have a look at the star site, not heard that anyone has but will metion it when I email everyone next. I presume that teh voiceovers will be run alongside the pictures so that people have the contextAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-688291830429158315.post-33504316232111303612008-03-13T10:13:00.000-07:002008-03-13T10:13:00.000-07:00here you go Barbara... http://www.gov.ns.ca/hpp/re...here you go Barbara... http://www.gov.ns.ca/hpp/repPub/Family_Friendly_Pledge.pdf<BR/><BR/>These ones caused a huge fuss as the two of the mothers had the 'over the bra' position!<BR/><BR/>You can't please everyone...<BR/><BR/>And it was Nova Scotia, not Alaskan! Ancient braincells at work...Anonymoushttps://www.blogger.com/profile/13479061759803882187noreply@blogger.comtag:blogger.com,1999:blog-688291830429158315.post-64113564721131751742008-03-13T09:54:00.000-07:002008-03-13T09:54:00.000-07:00Hi Barbara,Just replied to your other comment. Th...Hi Barbara,<BR/><BR/>Just replied to your other comment. The complaint made to you put me in mind of the amazingly negative response to the Alaskan posters, by some quarters of the breastfeeding support community. Some said they would set back breastfeeding awarenss. I'm going to see if I can track them down, and post them for you!Anonymoushttps://www.blogger.com/profile/13479061759803882187noreply@blogger.comtag:blogger.com,1999:blog-688291830429158315.post-48082621429346894902008-03-13T09:14:00.000-07:002008-03-13T09:14:00.000-07:00I left a comment on your earlier thread before rea...I left a comment on your earlier thread before reading this later one. I wish I had read this before writing to the mother who complained about the cover of LLLG NEWS March/April so I might have drawn her attention to your essay.<BR/>I don't think that glamourising breastfeeding is cheapening mothers. These mums are justly proud and are not offering themselves up for male gratification. Little Angels are doing a splendid job.<BR/>Barbarabarbarahttps://www.blogger.com/profile/11221770827498615431noreply@blogger.com